In February of 2008, just several months before the eve of the Global Financial Crisis, French President Nicolas Sarkozy commissioned a team of esteemed economists to be led by Joseph Stiglitz (Nobel Laureate, 2001), Amartya Sen (Nobel Lauireate, 1998), and Jean-Paul Fitoussi. They were charged with the task of re-evaluating our present metric system, of producing a report that documents the extent to which our current conceptualization of Gross Domestic Product (GDP) is in fact an accurate measurement of what it purports to quantify: a country’s economic success and its people’s well-being. Needless to say, The Commission on the Measurement of Economic Performance and Social Progress, (“The Commission”) produced a fairly scathing report. In the post that follows, I will first reiterate some of their findings and suggestions for improvement as presented in the book “Mis-Measuring Our Lives Why GDP Doesn’t Add Up”. I will then provide my personal critique of the work and will draw a number of interesting connections to recent trends in the evolution of the international political-economy and business. I hope you find it both illuminating and enjoyable.
One of the first things that a college student learns in any Introduction to Economics course is the definition of Gross Domestic Product (GDP): the market value of all final goods and services produced in a country’s jurisdiction, within a given period of time. Our entire conceptualization of the strength of an economy (a measurement often assumed to indicate citizen well-being as well) is predicated on quantifiable metric of economic growth.
However, The Commission argues that the world, our economies, and our societies, have fundamentally changed…but the metric by which we measure ‘success’ has not. The market can provide us with invaluable information, but it cannot provide us with all the information which we need to properly structure the environment in which we live. For instance based on our market-based conceptualization of GDP, leisure activities have a negative impact since they are not contributing to market-valued goods that can be accounted for in the national accounts; and if the poor maintenance of infrastructure causes more car accidents which in turn creates more need for repair, production of new goods, increases in health care services , GDP views this positively as an increase in production and makes no account of the detriment to self and society caused by traffic fatalities and injuries. These are but two simple examples of the shortcomings of Gross Domestic Product as a metric of a nation’s well-being and ‘success’, for what is our notion of progress if this is how we choose to quantify it?
The fundamental argument which The Commission is making is that market-statistics are being made to say things that they were never meant to say. The Commission is not calling for the abolition of GDP as an accounting mechanism, but rather for a change in our conceptualization in the value of GDP as a metric. The Commission proposes that statisticians begin creating a new set of indices which can be used to complement GDP, and in doing so provide a more comprehensive and accurate indication of the health and well-being of an economy and the population it serves. Unfortunately this report does not offer any viable solutions to the issue, but rather is merely an attempt to commence a new dialogue and a new approach. In my humble opinion, this was more of a political activity initiated by Sarkozy than anything else, for the findings in this report are nothing novel. In fact, everything I have reiterated so far is something that a student of International Development or Development Economics would hear within the first week of his or her college career. That is my only criticism of this report; that it presents nothing truly novel, but merely introduces to “mainstream economics” and to public policy practitioners, what academics have been writing about for a long time in development economics and international development. With that said, the general consensus presented in the book: namely, that we are missing a big piece of the puzzle with our present manner of quantifying ‘success’, is directly in line with a larger trend that is underway in political-economics and business.
For some time now I have been interested in the emerging trends of a “new capitalism”, “green economics”, or “social capitalism”…all names for the same thing: a broad, fairly mainstream recognition largely brought on by the 2008 financial crisis, that our economic system is fundamentally flawed; not that capitalism must be done away with, but that it is incomplete and shortsighted in its present profit-maximizing strategy. Often associated with this trend are topics of microfinance, social entrepreneurship, and most recently of impact investing, and the b-corporation. I mention this in the context of “Mis-Measuring Our Lives” because it appears to be a very tangible manifestation of a growing recognition of the exact shortcomings which The Commission acknowledges. After some further digging into the roots of this “new capitalism” movement, I have concluded that it in fact pre-dates The Commission’s findings by well over a decade, however at that point the concept was still reserved for the far-left hippies that wanted to do-away with the traditional capitalist system. Now, it is all the trend. For instance, in a quick study of Harvard Business Review publications, I found that the search terms “social entrepreneurship” returned 14 HBR-published articles, 4 books, and 298 case studies; “impact investing” returned 7 HBR-published articles, and 27 cases; “benefit corporation” returned 84 HBR-published articles and 180 cases! To have such a prominent interest at the pinnacle of business academia is, in my opinion, representative of a significant shift in the way that we (the business world, consumers, policy makers) conceptualize the purpose and potential of capitalism. So where does all this fit into international political-economy? Well, for one, it is a contemporary discussion of what could turn out to be as fundamental a shift in economic thought as the post-WWII period when Keynesian economics rattled the status-quo. I certainly won’t go attempting to predict the future, but we are living in the midst of a radical re-thinking of the purpose which capitalism can and should serve, and I have a hunch that some of the new indices and metrics which The Commission recommends are not too far off from being constructed and used to enhance our understanding of what true progress means.
-BAE

